Groundswell.org, June 2014-January 2016
I came on to the Groundswell team in a time of great transition. I served as the editor of the magazine, an integral part of the website—and stewarded the brand and web content through two fundamental website updates (one on WordPress/Hubspot, and one on ModX). I wrote and edited all content, squashed bugs, assisted in UX and communications strategies, and integrated social media with the website.
The magazine saw great success in its first year, with over 1.1 million views. I also established our person editorial strategy team, made up of established freelance writers and content creators across the U.S.
Haverford College Study Abroad, May-August 2013
Content writer/editor and website layout designer for a major redesign to the Haverford College Study Abroad website, the new Exchange Students website, and the new Travel Resources website. Used Google Docs, Google Analytics, Crazy Egg, and Excel to manage edits and conduct periodical reviews of work with supervisor and clients.
This massive project involved time, cooperation, and tons of energy, from preparing the old Study Abroad website for editing (which involved making a pitch to split the old website into three new separate sites) to meeting with the clients (the staff of Study Abroad Office) and negotiating with my boss and the client over specific needs and expectations for the site. Working with such an enormous site taught me the need for concise content, and for proper communication between editor/writer and client– if the client isn’t happy, no one is.
Sarahbeth Photography, May 2012
Designed, developed, and edited content for a new local business’ website.
Having the freedom to create content, instead of just editing, was a liberating but challenging project. I gained a great deal of experience, as each page required fresh material, with a cohesive professional tone.
MSquared Graphics, April 2012
Edited content for a new graphics design business’s website (copyediting, spellchecking, and proofreading).
My first foray into professional (non-academic) content editing. The key to this project was developing and working with the tone of the business owner, who was quirky and offbeat in personality, but who also strove to appear professional and capable. A great deal of good writing comes down to striking the balance between formal and casual, and the way I was able to work with the style already present in the writing excited me to do more content work.