In my full-time work and in my side-of-desk projects, I’ve been an integral part of content marketing teams, helping brands get seen by their target customers.
Here’s an overview of some of my favorite projects through the years:
The Motley Fool, 2019-present
Retirement content restructure, 2020
WHAT I DID: SEO optimization, keyword research, SEO editing, content marketing
ACCOMPLISHMENTS: Improving bounce rate, ranking on SERPs for target keywords
Antietam Creek Vineyards, 2015-present
Antietam Creek Vineyards Facebook page
WHAT I DID: Full brand creation (logo design, content creation, site architecture, SEO optimization, social media)
KEY TOOLS: WordPress, Mailchimp, Google Trends
ACCOMPLISHMENTS: Grew Facebook audience from 0 to 2,600; established domain authority for target keywords; link building
Haverford College, 2013-2014
Screenshot of site architecture redesign
WHAT I DID: Site architecture audit and redesign, SEO keyword research, SEO-focused copyediting
KEY TOOLS: WordPress, Google Trends
ACCOMPLISHMENTS: Created SEO-rich departmental page design for 3 major sections of the college’s website; reduced bounce rate
Kelsey Ryan 